Introducing Turkish Tea Culture to Japan with Special Event
In a bid to familiarize the world with Turkish tea culture, the Eastern Black Sea Exporters Association (DKIB) organized a unique tea brewing and presentation event in Japan from December 11 to 13.
Promoting Turkish Tea as a Key Agricultural Export
The event was designed to showcase Turkish tea, a significant product in the region's agricultural exports, to a Japanese audience.
Traditional Turkish Tea Brewing Techniques on Display
As part of the Ministry of Trade’s Turquality Promotion Project, the program featured tea masters from Rize, Türkiye, demonstrating traditional Turkish tea brewing techniques to the Japanese attendees.
Emphasizing Quality and Cultural Significance
Through practical training sessions and a tea brewing competition, the event successfully highlighted the quality and unique cultural aspects of Turkish tea.
Boosting Turkish Tea Exports and Cultural Exchange
The primary objective was to increase Turkish tea exports to Japan and introduce the rich brewing tradition central to Turkish culture to a global audience.
Recognition of Japan's First "Turkish Tea Brewing Master"
Yumika Arita was named Japan's first "Turkish Tea Brewing Master," a title expected to raise awareness and promote Turkish tea consumption in Japan.
Importance of Turkish Tea to Türkiye's Economy
Shaban Turgut, DKIB's vice chairman, highlighted the economic significance of Turkish tea production and exports, emphasizing its role in the local economy.
Strengthening Ties Between Türkiye and Japan
Turgut underscored the event's impact on strengthening Türkiye-Japan relations, with plans to expand Turkish tea's market presence in Japan in the future.
Enhancing Global Market Access for Turkish Tea
The event marked a significant step in DKIB's mission to introduce regional products to the global market, aiming to increase Turkish tea exports to Japan.
Turkish Tea Brewing Competition and Cultural Exchange
Participants engaged in a tea brewing competition, learning intricate details of Turkish tea preparation and the cultural significance behind serving tea in traditional narrow-waisted glasses.
Celebrating Turkish Tea Culture and Expertise
The event concluded with the selection of Turkish tea brewing champions and the appointment of Yumika Arita as a Turkish tea ambassador in Japan.
Symbol of Culture and Sharing: Turkish Tea's Global Impact
The Rize tea brewing champion, Yusuf Pirim, highlighted Turkish tea as a symbol of culture, labor, and sharing, fostering strong cultural connections between Türkiye and Japan.
Expanding Turkish Tea Presence in the Japanese Market
By combining the rich history of Turkish tea with modern promotion strategies, Türkiye aims to further expand its tea exports and deepen international cultural ties.
Enhancing Visibility and Prominence of Turkish Tea in Japan
This initiative marks a significant milestone in positioning Turkish tea as a prominent feature in Japanese tea culture, securing a growing share in Japan's competitive tea market through education and collaboration.
